Formula Examples

These examples are prepared as discussion starters for private label and OEM projects. Each concept can be adjusted by target species, positioning, ingredients, format, and packaging scope.

Joint & Mobility

Supports joints, bones, and movement.

For stiffness, mobility changes, or long-term joint care needs.

Gut Health & Digestive

Supports digestion, absorption, and gut balance.

For bloating, irregular digestion, or absorption concerns.

Skin & Coat

Supports coat shine, skin condition, and appearance.

For shedding, dry skin, or coat-related concerns.

Immune Support

Supports immunity and overall resilience.

For preventive wellness and immune support positioning.

Kidney Support

Supports kidney, urinary, and long-term care positioning.

For renal, urinary, or long-term care product concepts.

FIV / FIP Support

Immune support positioning for cats requiring special care.

For cat-focused concepts involving resilience and long-term support.

Show & Competition

Supports beauty, coat, and body condition for show positioning.

For appearance, coat quality, and competition readiness.

Life Stage

Supports Junior / Senior life-stage product concepts.

For formulas tailored to age-specific needs and long-term wellness.

Weight Management

Supports weight control and metabolic balance.

For excess weight, high appetite, or lower activity levels.