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Product Categories

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Product Categories

Informational supplement categories

Built as category content for OEM presentation rather than as a product catalog or shopping flow.

Weight Management

Supports weight control and metabolic balance.

For pets with excess weight, high appetite, or lower activity levels.

Skin & Coat

Supports coat shine, skin condition, and appearance.

For pets with shedding, dry skin, or coat-related concerns.

Joint & Mobility

Supports joints, bones, and movement.

For pets with stiffness, mobility changes, or long-term joint care needs.

Gut Health & Digestive

Supports digestion, absorption, and gut balance.

For pets with bloating, irregular digestion, or absorption concerns.

Immune Support

Supports immunity and overall resilience.

For pets that get sick easily or need preventive wellness positioning.

Kidney Support

Supports kidney, urinary, and long-term balance positioning.

For renal, urinary, or long-term care product concepts.

FIV / FIP Support

Immune support positioning for cats requiring special care.

For cat-focused concepts involving immune resilience and long-term support.

Show & Competition

Supports beauty, coat, and body condition for show positioning.

For concepts focused on appearance, coat quality, and competition readiness.

Life Stage

Supports Junior / Senior life-stage product concepts.

For formulas tailored to age-specific needs and long-term wellness.

Supported product forms

  • Powder / Sachet
  • Capsule
  • Packaging Only